Gone were the days when you needed to spend tons of money on traditional marketing materials just to get your business’ name out there. While it may still work for some industries, a majority of potential customers are found online. As a result, many companies are going digital when it comes to marketing their product. Subsequently, a lot of marketing firms in Singapore are offering digital marketing services.
For owners of small businesses or start-up ventures, you may not have enough budget to have your own in-house marketing team. It is a smart decision to opt with hiring a third party to do the marketing for you. However, even if many think that digital marketing is cheaper than other traditional marketing materials, you still need to be smart when it comes to spending your money on it. Because of its demand, you may fall victim of someone charging you more than the services you’re getting.
To avoid such instances from happening, inform yourself about how much it costs to run specific online ad campaigns. This way, you can also budget your money wisely, investing in platforms that work for your business. To help you, here is a guide on the cost of digital marketing services in Singapore.
SEARCH ENGINE OPTIMIZATION (SEO) SERVICES IN SINGAPORE
Search Engine Optimization or SEO is an excellent way for your business to gain traffic without spending money. SEO is free; however, it takes a long time before you can see any results. With that said, if you write high-quality content and do your backlinks correctly, you can attract potential customers to your website. Considering the benefits you can yield from it, it is smart to work on your SEO early on.
However, SEO can be quite confusing, especially for those who don’t have any knowledge or experience with it. Here is where digital marketing services in Singapore come in handy. They can help you with the following:
- Writing and Creating Content
- On-page Optimization
- Creating Meta Tags and Titles
- Google My Business Optimization
- Image Optimization
- Link Redirect Audit
- Internal Link Structuring and Optimization
- Soliciting Backlinks
If you are interested, here is the average breakdown for working on SEO:
|Written Content (1000 words)||$ 300|
|Website Optimization||$ 50 to $ 5000 per month|
|SEO Consultant||$ 100 to $ 300 per hour|
|SEO Services||$ 1000 to $ 5000 per project|
GOOGLE ADS SERVICES IN SINGAPORE
Google ads are a great way of getting your business name to your target audience. What it does is it leads potential customers to your site when they search on Google for products or services within your niche. This type of marketing is very competitive, as many companies often target the same audience. If you are introducing your business through Google Ads, it is best to hire digital marketing services in Singapore that can put you at a competitive level.
Pay per click (PPC) is a common form of online advertising, where Google charges you every time a user clicks through your website through an ad link. The cost of PPC depends on the keyword you are advertising. Here is the usual breakdown when it comes to Google ads:
|Cost per Click (CPC)||$ 2|
|Google Ads Implementation||$ 1000 to $ 10000 per month|
FACEBOOK MARKETING SERVICES IN SINGAPORE
Facebook is the most popular social media platform in Singapore, with 82% of the population using it. With that saying, it is unlikely for you to attract potential customers through organic posts. Unless you are spending on Facebooks ads, the chances of your content being discovered on people’s newsfeed are very low. Here are some of the average costs you need to expect if you’re looking into digital marketing services via Facebook:
|Cost per Click (CPC)||$ 1.10|
|Cost per 1000 Impressions (CPM)||$ 7.30|
|Creatives for Graphics||$25 to $ 150 per hour (depending on complexity of design and experience of artist)|
|Facebook Management||$ 500 to $2000 per month|
INSTAGRAM MARKETING SERVICES IN SINGAPORE
Hashtags are the name of the game when it comes to marketing through Instagram. Hashtagged posts receive 70% more engagement than posts without them. Hashtags make your content more visible to potential customers. Digital marketing services in Singapore can help you in running ads as well as doing proper hashtag research, depending on the niche of your business. Here is the breakdown of cost if you go with Instagram ads:
|Cost per Click (CPC)||$ 1.4 to $ 1.5|
|Cost per 1000 Impressions (CPM)||$ 6 to $ 7|
|Instagram Management||$ 500 to $ 5000 per month|
YOUTUBE MARKETING SERVICES IN SINGAPORE
Youtube is one of the leading advertising channels in Singapore, with more than 3 Billion searches per month, coming 2nd to Google. It even exceeded other search engines such as Bing, Yahoo, Ask, and AOL. More people are also keener on consuming videos rather than written content. As a result, many digital marketing services in Singapore offer creating content on this platform. So, if you think your business’ niche fits a video format of marketing, investing in Youtube marketing is not a wrong move. Here is what you can expect from marketing in this platform:
|Video Ads||$ 0.10 to $ 0.30 per view or action*|
|Youtube Marketing (including creation of channel and content, advertising)||$ 3000|
*It means that every time anyone views or engages with your ad (for example, the person clicks on a call-to-action), you pay an average of $ 0.10 to $ 0.30.
EMAIL MARKETING SERVICES IN SINGAPORE
Email marketing is an underrated medium to target potential customers. It is easy to track your return of investment (ROI) through this channel compared to other platforms. It also allows you to time and reach out to your audience again if there is no response the first time. Email marketing is an ideal platform for bloggers, service businesses, and product companies. A breakdown for this type of digital marketing services in Singapore usually go as follows:
|Cost per Lead||$ 1|
|Email Marketing||$ 200 to $ 5000 per month|
WEBSITE DESIGN SERVICES IN SINGAPORE
A website is a significant part of online marketing, as you usually link it in your ads, regardless of the platform you choose. However, not everyone is well-versed in creating websites, and hiring a third party to do it for you is the best option. If you are looking into creating a website for your business, here is what the cost you can expect:
|Basic Static Website (6-8 pages; mobile responsive website on WordPress)||$ 2000|
|Complex E-Commerce Website (with payment integrations, multiple product pages, website content)||$ 20000|
|Website Maintenance||$ 250 to $ 2000 per month|
SEVEN WOLVES FOR DIGITAL MARKETING SERVICES IN SINGAPORE
Managing your business’ digital marketing strategies on your own is tough. Instead of planning them yourself, like mentioned earlier, you can hire a team of experts in this particular field, to do it for you. Seven Wolves has a team of digital marketing gurus that specializes in various aspects of digital marketing. The digital landscape is continuously changing. Having people, whose sole responsibility is to map-out that landscape for you, will assist your venture moving forward.
When working with us, we take all aspects of your business, including your budget. We offer packages, where you can get various digital marketing services for your business in Singapore that are worth your money. We can help you from creating SEO plans to running social media ads. We got you covered!
Hiring people to do digital marketing keeps you from the trial and error stage and gives you time to take better care of the other aspects of your business. We do it right because digital marketing is our business, and our business involves growing yours to new heights. Seven Wolves will help you thrive in digital marketing’s ever-changing landscape, and to do it better than anyone else.
Interested? Collaborate with Seven Wolves to put your digital marketing game to another level and introduce you to a world of possibilities. Contact us today.